The first Geek University course has arrived!
We call it, “Introduction to AdWords: 5-Days to AdWords Enlightenment.” A free e-mail course offered at Geek University you don’t even have to read!
I’m not referring to telepathy or osmosis … but it’s the next best thing. I can read them to you!
A question I get a lot, “Can you tell me about how much I need to spend on AdWords?”
My response is usually, “How much are you willing to spend?”
As you can imagine, this doesn’t get either of us very far. 
So here is a partial solution that will give you the numbers you’re looking for.
It’s the Google’s Traffic Estimator and I’ll show you how it works.
This morning I was reading Wordtracker newsletter, one of the keyword research tools I use. After a quick scan, I noticed an interview with Seth Godin, a reknowned Internet marketer.
So I gave it a look.
In the interview he offers some interesting insights into:
That’s interesting, but one statement that caught my attention was:
“My position is that the clients are the problem, not the consultants. That’s because they want shortcuts, not hard work. The best SEO is great content. Don’t do that and you don’t get much.”
Thank you.
I can’t put it better.
To have the chance to share my career, my passion, my LIFE with folks like you at Geek Camp is simply awesome. My favorite part is chatting afterward (like I need an excuse to talk more). Whether through email, over the phone or in-person, it’s great to hear about local businesses and “geek out” for a bit.
As you know, Geek Camp is only an overview. It’s meant to help you learn some new buzz words, and hopefully, teach you how they apply to your business.
But what about those who want to go further? Dig deeper? Save money and do it themselves?!
If you’re one of them, Geek University is for you.
We began Geek Camp with some hot topics: SEO, PPC and blogging. But what’s next?
Honestly… I don’t know. So I thought I’d ask YOU! 
Here are a few of my ideas. It’s a short list, but if you’d like to hear more about a particular idea, submit a comment and let me know.
Thank you to everyone who made yesterday, our third Geek Camp, a success! It was great to see so many familiar faces in addition to a few new ones.
If you took the time to complete a survey… thank you! Your feedback was extremely helpful. Two folks were even kind enough to include a testimonial.
“Always enjoy the topics and I always learn something
new or find something I can use.”
~ Allison B.
“Great experience, learned a lot —
and I learned how little I knew before I came today.”
~ K.L. Brigham
Like Christmas, I can’t believe the next Geek Camp is here! This Thursday we’ll be holding a camp on Pay-Per-Click advertising. A new form of advertising that, in my opinion, revolutionized how we market online and off.
If you aren’t registered and would like to come… there is still space available!
So come see us! It’s a FREE lunch and you get to listen to me for an hour. I can’t think of a more enjoyable way to spend my afternoon.
(more…)
Before I specialized in Internet marketing, I worked in tech support for a web development company. While there, I met Alex Barger, one of the most knowledgeable and resourceful IT professionals I know.
But, like all of us, he has his quirks, and I’m no different.
One of mine involves the acronyms that describe Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and Search Engine Marketing (SEM). People don’t use them correctly!
It’s not their fault, but just like a doctor has to explain a diagnosis, I thought I’d take a few moments to do something similar. Be part of the solution.
It’s very simple and will make for fascinating holiday conversation.
When you begin blogging there is always pressure to post regularly. In the beginning it’s easy because you’re excited and focused. But, just like a new toy at Christmas, your excitement fades over time.
So, what is a blogger to do?
Some bloggers take the easy way out. They click through their favorite blogs, find a post, give it a slight rewrite and publish it as their own. Sometimes - they don’t even do a rewrite!
And yes, eventually, this will happen to you!
This type of blogosphere pollution is referred to by Google as “duplicate content” and they hate it as much as I do. Just like a paper mill dumping waste into a nearby lake, uninspired, unoriginal blog posts clog search results and degrade the overall search experience.
Luckily, we can fight blogosphere pollution by not being a part of the problem! We can do this same way we fight environmental pollution: Reduce, Reuse and Recycle!
Hi all!
For those of you who attended our blogging camp, I hope this post finds you blogging like a crazy person! If you are, please leave a comment with your blog’s web address. I’d love to see what you’re up to and perhaps brainstorm ideas with you to develop your blog further.
Not only that, but putting your web address in the comments below is just one more link pointing to your site … and as we know … that’s never a bad thing.
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All Rights Reserved.
Lancaster • Harrisburg • York • Lebanon
Pennsylvania (PA)
