Free AdWords Marketing Course

By: Brian Shoff

March 19th, 2008

The first Geek University course has arrived!

We call it, “Introduction to AdWords: 5-Days to AdWords Enlightenment.” A free e-mail course offered at Geek University you don’t even have to read!

I’m not referring to telepathy or osmosis … but it’s the next best thing. I can read them to you!

"Play Me" Media Bar

Just press play on the media bar (see above) to listen online, or click the download button (the down arrow) to add it to your favorite mp3 player.

You’ll get your first lesson the instant you sign up. A new lesson will arrive each day for four days.

AdWords Course Outline

Here is a preview of our free 5-day course.

What is AdWords?
A brief overview of AdWords and how to setup your first ad in four steps
The AdWords Formula
How the A.I.D.A. concept applies to Google AdWords
Two Ways Businesses Use AdWords to Make Money
Introduction to the “Buy-or-Die” and “Lead Generation” strategies
Four Reasons to Market with AdWords
Why your business should consider AdWords
What to Expect
A few words of advice from someone who’s been there

Want to Hear More?

If you want to hear (literally) more about “Introduction to AdWords,” just click here to get started.

About the Author

Brian Shoff

Internet Marketing Strategist

Brian Shoff graduated from Pennsylvania State University with a Bachelor of Arts in 2002, and has been working in the continuously evolving field of marketing technology for over five years. He has held his current position as a marketing technology strategist with Cimbrian - a hybrid marketing and technology firm in Lancaster, PA - for just over a year. His current responsibilities utilize a broad range of skills including SEO, blogging, pay-per-click technology and e-mail marketing. In addition, Brian continues to expand his skill base to keep up with - and offer clients the benefits of ever changing technology. In short, he leverages the latest technologies to make the most of clients' marketing dollars. He's worked with several dot coms including ComedyCentral.com and independent businesses of all sizes.