Multimedia Marketing Worth Talking About
In our SEO Geek Camp, I mentioned that multimedia marketing with YouTube and other video syndication services was one option for link building.
We’ve all seen a viral video. Whether it’s “Numa Numa,” the “Star Wars Kid” (and subsequent “Star Wards Kid Remix“), or the “Mentos Diet Coke Musical” the idea is the same. Create a short video that is informational, funny, outrageous or otherwise worth talking about.
A goal that many share but few reach.
Kirk, our CEO at Cimbrian, found a video for the Quattro Titanium men’s razor called “Fight for Kisses.” It’s absolutely brilliant and a perfect example of good multimedia marketing! Not only did they create a video, but a game you can play based on the video.
You can find it at: http://www.ffk-wilkinson.com/
The only problem … is you will need a very fast Internet connection to enjoy the full experience.
About the Author
Brian Shoff
Internet Marketing Strategist
Brian Shoff graduated from Pennsylvania State University with a Bachelor of Arts in 2002, and has been working in the continuously evolving field of marketing technology for over five years. He has held his current position as a marketing technology strategist with Cimbrian - a hybrid marketing and technology firm in Lancaster, PA - for just over a year. His current responsibilities utilize a broad range of skills including SEO, blogging, pay-per-click technology and e-mail marketing. In addition, Brian continues to expand his skill base to keep up with - and offer clients the benefits of ever changing technology. In short, he leverages the latest technologies to make the most of clients' marketing dollars. He's worked with several dot coms including ComedyCentral.com and independent businesses of all sizes.
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