Someone Agrees with Me
This morning I was reading Wordtracker newsletter, one of the keyword research tools I use. After a quick scan, I noticed an interview with Seth Godin, a reknowned Internet marketer.
So I gave it a look.
In the interview he offers some interesting insights into:
- Creating an “Unfolding Dialogue”
- Creativity and Perfectionism
- The Future of Newspapers
That’s interesting, but one statement that caught my attention was:
“My position is that the clients are the problem, not the consultants. That’s because they want shortcuts, not hard work. The best SEO is great content. Don’t do that and you don’t get much.”
Though a bit frank, I can relate.
It seems everytime I discuss SEO with someone, techie and non-techie alike, I spend more time trying to convince them to work the system, and less time trying to buck it.
If you’re still looking for SEO shortcuts… stop it! 
Oh… and Happy Valentine’s Day!
About the Author
Brian Shoff
Internet Marketing Strategist
Brian Shoff graduated from Pennsylvania State University with a Bachelor of Arts in 2002, and has been working in the continuously evolving field of marketing technology for over five years. He has held his current position as a marketing technology strategist with Cimbrian - a hybrid marketing and technology firm in Lancaster, PA - for just over a year. His current responsibilities utilize a broad range of skills including SEO, blogging, pay-per-click technology and e-mail marketing. In addition, Brian continues to expand his skill base to keep up with - and offer clients the benefits of ever changing technology. In short, he leverages the latest technologies to make the most of clients' marketing dollars. He's worked with several dot coms including ComedyCentral.com and independent businesses of all sizes.
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