A question I get a lot, “Can you tell me about how much I need to spend on AdWords?”

My response is usually, “How much are you willing to spend?”

As you can imagine, this doesn’t get either of us very far. So here is a partial solution that will give you the numbers you’re looking for.

It’s the Google’s Traffic Estimator and I’ll show you how it works.

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Before I specialized in Internet marketing, I worked in tech support for a web development company. While there, I met Alex Barger, one of the most knowledgeable and resourceful IT professionals I know.

But, like all of us, he has his quirks, and I’m no different.

One of mine involves the acronyms that describe Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and Search Engine Marketing (SEM). People don’t use them correctly!

It’s not their fault, but just like a doctor has to explain a diagnosis, I thought I’d take a few moments to do something similar. Be part of the solution.

It’s very simple and will make for fascinating holiday conversation.

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When you begin blogging there is always pressure to post regularly. In the beginning it’s easy because you’re excited and focused. But, just like a new toy at Christmas, your excitement fades over time.

So, what is a blogger to do?

Some bloggers take the easy way out. They click through their favorite blogs, find a post, give it a slight rewrite and publish it as their own. Sometimes – they don’t even do a rewrite!

And yes, eventually, this will happen to you!

This type of blogosphere pollution is referred to by Google as “duplicate content” and they hate it as much as I do. Just like a paper mill dumping waste into a nearby lake, uninspired, unoriginal blog posts clog search results and degrade the overall search experience.

Luckily, we can fight blogosphere pollution by not being a part of the problem! We can do this same way we fight environmental pollution: Reduce, Reuse and Recycle!

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Here is a quick reference to help those who attended our Corporate Blogging Geek Camp remember what we talked about. It covers the:

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I think we can all agree that the majority of Americans have heard the word, “blog.” But how many can define it? What makes it different from a website? How do businesses use blogs? More importantly … how can your business benefit from a blog?

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In our SEO Geek Camp, I mentioned that multimedia marketing with YouTube and other video syndication services was one option for link building.

We’ve all seen a viral video. Whether it’s “Numa Numa,” the “Star Wars Kid” (and subsequent “Star Wards Kid Remix“), or the “Mentos Diet Coke Musical” the idea is the same. Create a short video that is informational, funny, outrageous or otherwise worth talking about.

A goal that many share but few reach.

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Here is a short SEO cheat sheet to help those who attended our SEO Geek Camp remember what we talked about. It covers the:

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At our first Geek Camp on search engine optimization, I went over a few common myths about SEO. Here is a short video recap.

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