A question I get a lot, “Can you tell me about how much I need to spend on AdWords?”

My response is usually, “How much are you willing to spend?”

As you can imagine, this doesn’t get either of us very far. So here is a partial solution that will give you the numbers you’re looking for.

It’s the Google’s Traffic Estimator and I’ll show you how it works.

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Before I specialized in Internet marketing, I worked in tech support for a web development company. While there, I met Alex Barger, one of the most knowledgeable and resourceful IT professionals I know.

But, like all of us, he has his quirks, and I’m no different.

One of mine involves the acronyms that describe Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and Search Engine Marketing (SEM). People don’t use them correctly!

It’s not their fault, but just like a doctor has to explain a diagnosis, I thought I’d take a few moments to do something similar. Be part of the solution.

It’s very simple and will make for fascinating holiday conversation.

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