Before I specialized in Internet marketing, I worked in tech support for a web development company. While there, I met Alex Barger, one of the most knowledgeable and resourceful IT professionals I know.
But, like all of us, he has his quirks, and I’m no different.
One of mine involves the acronyms that describe Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and Search Engine Marketing (SEM). People don’t use them correctly!
It’s not their fault, but just like a doctor has to explain a diagnosis, I thought I’d take a few moments to do something similar. Be part of the solution.
It’s very simple and will make for fascinating holiday conversation.
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